2020

Jaguar Racing has revealed their brand-new electric race car, the Jaguar I-TYPE 5, in a virtual launch, 50 days before season seven of the ABB FIA Formula E World Championship. The electric single-seater features a new powertrain developed in-house, which

TVS Motor Company has introduced a new ARIVE (Augmented Reality Interactive Vehicle Experience) App to allow potential owners to experience the Apache range of motorcycles up close while staying indoors. The app allows an in-depth product exploration and purchase experience

Hero Motocorp has been in the news recently for its brand new partnership with Harley-Davidson for India and also for a few changes which happened in the brand’s top management. Riding on the record sales success of the festive season,

One of the biggest names when it comes to commercial vehicles, Ashok Leyland has renamed Optare Group Ltd (“Optare”), its majority-owned UK subsidiary to Switch Mobility Ltd (“Switch”) as part of its drive towards electrification and new mobility services. Unveiling

Before the launch of the all-new Nissan Magnite next month, Nissan India is trying to further strengthen its customer-centric services with highly-trained channel partners.  It is facilitated by an end-to-end digital ecosystem, and a virtual showroom with a vehicle configurator

TVS Motor Company has launched its innovative mobile application TVS A.R.I.V.E, aimed at transforming customer experience of exploring two-wheelers. The Augmented Reality Interactive Vehicle Experience (A.R.I.V.E) app allows an in-depth product exploration and purchase experience using AR technology, from the

2020 has been quite a happening year for all of us, even more so for automotive brands. The automotive industry is currently experiencing a rollercoaster ride with frequent ups and downs. And when it comes to the story of Norton