Honda Cars India, recently flagged off the 9th Edition of its popular drive event, ‘Drive to Discover’. The drive series began on the 22nd of June, in Guwahati, Assam and will pass through the most beautiful parts of North-eastern India. The drive features Honda India’s premium vehicles, the CR-V and the new Honda Civic. This four-day drive will be covering a distance of more than 1300 kms and will end on the 25th June 2019. On the way, the group will also experience Honda’s latest dealership at Tezpur. This dealership is one of the first Honda dealerships to have adopted the new corporate identity as part of Honda’s plan to renovate its dealership facilities across the country.
The ‘Drive to Discover’ initiative is an annual drive event, which is planned and organized by Honda Cars India Ltd. The event is specially held to showcase the durability, quality and reliability of Honda Cars. Drive to Discover is a perfect blend of adventure, thrill and excitement as the participants get an opportunity to experience exotic new destinations, lush countryside, flat highways, congested town roads and the unexplored interiors of the country during their 4-day journey.
The 9th edition of the ‘Drive To Discover’ route begins from Guwahati and passes through Northeast India, exploring the stunning sunset at Nimati Ghat and the world’s largest inhabited freshwater river island in the world, Majuli Island. As part of the drive, participants will experience the drive in Pasighat, the headquarters of East Siang district in Arunachal Pradesh, followed by a late evening conclusion in Dibrugarh, the industrial city, surrounded by sprawling tea estates in Assam. The last lap will commence from Kaziranga towards Guwahati.
Speaking on the occasion, Mr Rajesh Goel, Senior Vice President & Director, Sales & Marketing, Honda Cars India Ltd. said, “Drive to Discover has been a unique annual initiative that is eagerly awaited and has generated huge interest amongst the customers and fans. Drive to Discover over the years has laid emphasis on offering driving comfort and a premium feel. In this edition, our global bestsellers All New Civic and CR-V will be driven through the stretches of North East ensuring world-class driving experience over a long distance. Just like the past 8 successful editions, we believe that the 9th edition will also become a memorable and enriching experience for the participants.”