In what comes as sad news, Tata Motors has officially announced the discontinuation of the JTP range of vehicles from its product portfolio. JT Special Vehicles (JTSV) was formed as a 50:50 joint venture between Tata Motors and Coimbatore-based Jayem Automotives in 2017 and focussed on the development of performance-oriented ‘JTP’ versions of Tata’s passenger vehicle range.
Tata Motors has signed an agreement to purchase the 50% shareholding of Jayem Automotives in JT Special Vehicles (JTSV). Further to this announcement, JTSV will become a wholly-owned subsidiary of Tata Motors, following the completion of the procedural requirements.
Reason for discontinuation of JTP Range
The products to come out of this joint venture were Tata Tiago JTP and Tigor JTP. Both these models were launched in 2018 and gained appreciation for their styling and performance forming a loyal follower base. The models were only equipped with more powerful engines compared to regular variants but also came with a sportier suspension setup to offer a decidedly sporty character. Despite garnering positive attraction from people, unfortunately, due to various unfavourable market conditions, Tata Motors has decided to pull the plug on its JTP venture.
Details of the JTP Range
The Tiago and Tigor JTP came powered by 114hp, 1.2-litre turbo-petrol engines, wore fatter tyres and were also distinguishable courtesy styling tweaks. The slow-selling models were not upgraded to the BS6 emission standard that effectively marked the end of the road for the JTP twins. As per some reports, a JTP version of theTata Nexon was also in development, however, it could not see the light.
According to the statement released by Tata Motors, the company said that the passenger car industry has witnessed a challenging FY19-20, exacerbated with a mandatory change in regulations and the current COVID-19 pandemic, which has impacted the demand in this niche category of vehicles. It further added that in light of this ongoing scenario, both Tata Motors and Jayem Automotives found it prudent to discontinue this venture. The company promised that it will continue to provide all requisite support and service to customers and users of Tiago JTP and Tigor JTP cars at its select dealerships, ensuring hassle-free ownership.
Had the market conditions been better, JTP could have emerged as a comprehensive performance division with more models in its lineup. If Tata Motors does decide to come up with a separate performance-oriented range of the passenger vehicles, the products would likely be offered under an in-house brand.