It isn’t surprising that India’s best-selling car is a Maruti Suzuki and it isn’t surprising either that it is the Alto. Maruti Suzuki Alto has been crowned India’s best-selling car for 16 years in a row. Alto has consistently remained the preferred choice of first-time car buyers and has been the source of pride for a young India wanting to get behind the wheel.
Launched in September 2000, Alto witnessed a consistent rise in popularity over the years to become a symbol of pride for the Indian car buyers. The Alto legacy spans across two decades, with the car becoming India’s bestselling car in 2004. The unparalleled mass acceptance of Alto has helped it emerge as the largest selling model in the highly competitive passenger car segment for the last 16 consecutive years.
Alto has been adapting and reinventing itself to stay relevant to the fast-evolving Indian car customers. Its winning proposition is its unique blend of compact design, easy manoeuvrability, high fuel efficiency and easy maintenance. The convenient functional aspect of the Alto, coupled with Maruti Suzuki’s trust and reliability, makes the all-new Alto a very attractive proposition for the Indian customer.
Speaking on this remarkable achievement, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Consistently setting new benchmarks in the Indian auto Industry, Alto is the undisputed leader in India for 16 years in a row establishing its dominance in the competitive entry segment. Owing to its unparalleled performance, compact design, easy manoeuvrability, high fuel- efficiency, affordability and timely convenience and safety-related upgrades. Backed by a strong legacy, Alto continues to appeal to customers across the length and breadth of the country, with 76% customers choosing it as their 1st car.”
He added, “Alto’s unrivalled journey has enabled mobility for the new and young India and has turned millions of dreams into reality. The strong customer base of Alto is a testament of customers appreciating the timely upgrades and refreshments in the brand. Maruti Suzuki has kept a close eye on the evolving customer preferences and aligned its product range to such changes. With Alto becoming India’s bestselling car for 16 consecutive years, we express our gratitude to the customers for their trust and faith in the brand.”
Alto was India’s first entry-level car to become BS6 compliant and offers fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG. The standard safety features in the new Alto include driver-side airbag, ABS and EBD, reverse parking sensor, high-speed alert system and seat belt reminder for both driver and co-driver. It also complies with the latest crash and pedestrian safety regulation.
Maruti Suzuki recently discontinued Alto K10 in India. Many popular vehicles fell prey to the transition from BS4 to more stringent BS6 emission norms. The fate of Alto K10 was already uncertain but they have made it official by removing the K10 from their official website. The standard Alto is powered by 796cc petrol engine which produces 47bhp at 6000rpm and 69Nm of torque at 3000rpm and comes mated to a five-speed manual transmission.