South India Is Now Honda Two-Wheelers’ Biggest Market

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Honda Motorcycle and Scooter India are celebrating the landmark of gaining the trust of 13 million customers in the 6 States & one UT of South India. Half a decade after becoming the market leader in this part of the country, the South region is the biggest contributor to Honda’ two-wheeler sales nationally. The trust in brand Honda has gained speed over 3 times in 19 years, where it took 14 years for 6.5 million customers to join the Honda family, while the recent 6.5 million customers have purchased a Honda two-wheeler in just 4 years. The manufacturer is currently busy upgrading its existing line up of products, for them to meet the upcoming BS-VI norms which will be applicable from April 2020.

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Honda 2Wheelers India became the market leader in the south region in FY’2015. Since then, Honda has continued to cement its position as the No. 1 choice of customers in the region. Honda started the wave of scooterization in south India in 2001 with its maiden two-wheeler – Activa. Led by Honda, this progressive region of the country has emerged as the fastest adopter of scooters across India. Today, 44% of two-wheeler customers are buying scooter in the South, which is significantly more than the national average of 32%. Noteworthy, South India is not only the biggest automatic scooter market in India, but the customer demand for scooters continues to grow even today.

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Nearly two decades after start of business, every 2nd scooter customer in South is now riding home on a Honda scooter. Driving the trend of scooterization from the front is Honda’s most diversified industry line-up of 7 automatic scooters (CLIQ, Dio, Activa 5G, Aviator, Activa-i, Activa 125 and GRAZIA). Elaborating on this milestone and the trust of customers in South region on Honda, Mr Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We thank our 13 million customers who have made Honda the undisputed No. 1 two-wheeler brand in South region. Not only South is the biggest market for Honda two-wheelers in India, but we are also proud to have our biggest factory in Karnataka to serve our customers with speed.”