Aston Martin will mark the 87th Geneva international Motor Show with a trio of debuts. The show will see the debut of the new Vanquish S, and the European debut of the AM-RB 001; the ongoing collaboration between Aston Martin and Red Bull Advanced Technologies. Finally, Aston Martin will be showcasing the marque’s Q by Aston Martin bespoke service with the unveiling of ‘Q by Aston Martin – Collection’ at Geneva.
Q by Aston Martin has grown substantially since it was established in 2012. ‘We set strong foundations for the service and we’ve had continued success,’ says Marek Reichman, Aston Martin’s Chief Creative Officer, ‘now we have the opportunity to work with our customers and take personalisation to a different level.’
Q by Aston Martin – Collection
The Q by Aston Martin – Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the marque’s Gaydon headquarters.
Going above and beyond the standard options list, Collection includes exclusive paint and upholstery colours, material finishes and craft elements. These range from a leather quilt upholstery pattern to tinted wheel finishes that incorporate body-coloured blades to the diamond turned spokes, as well as the use of new wood and leather interior elements.
DB11 Q by Aston Martin
The new Q by Aston Martin – Collection is demonstrated by the exclusive DB11 showcased at the upcoming 2017 Geneva Motor Show. The DB11 Q by Aston Martin is finished with exclusive Zaffre Blue paint, paired with gloss, satin twill and forged carbon fibre details including – front splitter, side sills, rear diffuser side strakes, bonnet strakes and door mirrors.
Inside, the upper and lower cabin environments are cloaked in swathes of Obsidian Black Semi-Aniline leather, with the Q by Aston Martin Logo embossed on the headrest. While carbon fibre wheel centres and engine cover add subtle touches. The colour matched four-piece luggage set is also available through Collection.
Q by Aston Martin – Commission
The second stage of Aston Martin’s enhanced offering is ‘Q by Aston Martin – Commission’. ‘It’s a commissioning process,’ says Dr Matthew Bennett, General Manager for the Q by Aston Martin service ‘the customer is working much more closely with us here at Gaydon. The only limit is your imagination – every new commission starts with a blank sheet of paper.’
Aston Martin’s global dealership network is also working closely with Commission to create ultra-limited run series with features and design elements that are distinct to their regions and customers.
Q by Aston Martin – Commission can also go further. The ultimate commission is, of course, an entirely unique car. ‘You’re talking about the fundamentals of how a car comes together,’ Dr Bennett says, ‘there is as much reward in the interaction with Aston Martin as there is in the final car. It is a journey.’