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 Of all the weird and radical promotional campaigns seen in the automotive industry, Suzuki’s latest marketing gimmick takes the top spot. Suzuki is offering $250 to anyone who takes the Kizashi for a test drive  and subsequently makes a purchase […]

In the recent times, we have been observing the ever increasing success of Ford’s latest small car christened Figo. The demand for the Figo has reached such heights that the firm has introduced an additional shift at its Chennai plant

Today, India gets two new motorcycle tyres namely SIRAC Street and Pilot Sporty from Michelin. The two new tyres were launched by Michelin in the Indian market with an intention of increasing its share in the two-wheeler tyre market. Michelin

We can’t be sure whether it is the true potential of being a good market or the recent hype due to the FIFA World cup that has made South Africa glow in the maps which indicates potential markets to auto

It’s official! Valentino Rossi is going to race this weekend at Sachsenring and will re initiate his campaign to bag yet another world championship title. After having broken his leg during practice at Mugello, Rossi has been recovering from the

If all goes well, we may just see our hero Valentino Rossi racing again at this weekend’s GP at Sachsenring – 43 days after his crash at Mugello. The bone-breaking crash, which saw Rossi’s tibia hutting out of his skin

Bajaj has been riding high recently with the phenomenal success of the Pulsar 135LS. In fact, the bike is so successful, that Bajaj has already revamped the Pulsar 135LS within one year of its existence! Since Bajaj has a strong

The number of people agreeing to the view of ‘Schumacher shouldn’t have attempted a comeback in F1’ is growing by the day. The latest person to join this list is ex-F1 team owner Eddie Jordan who had welcomed Micheal into