Like all of you, even we wanted to know as to what exactly is it that Tata Motors have taken off the Pure trim level to reduce the price by around Rs 1.75 lakh, when compared with the next, Pleasure trim level. We communicated with Tata Motors for helping us with a detailed features list, and they obliged. On having a look at the features list, we were surprised to see that the Pure Trim level hasn’t actually been stripped down too much to reduce the sticker price. Only a few of the options have been taken off, including steering mounted controls, Parking Assist System, height adjustable driver’s seat, air-bags and chilled glove box.
Now if we look at the whole equation – the stuff lost vs the money saved, the customer seems to be the winner. Here’ a graphic to help you compare the features of Aria Pure, Pleasure, Prestige and Pride variants in both 4×2 and 4×4 guises.