With the Tiguan SUV doing well and the brilliant new Passat already here, Volkswagen revamped its digital point of contact and announced the launch of its all-new refreshed India website www.volkswagen.co.in. It provides an enhanced user interface and a better digital brand experience. The new India website is an advanced version of its existing corporate website with clean uncluttered designs, improved functionality and rich content layered with a generous use of its carline images and services.
The website also has a new user interface and is completely responsive while adapting to different screen sizes across various devices like desktops, tablets and mobile phones. Users can now get in-depth information about parts, services, accessories and product specifications thereby facilitating enhanced user experience and helping customers choose the best from Volkswagen.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “The website of a brand is the first point of contact with the customer and is also an important step in developing and delivering that first strongest connection in terms of the Brand promise. It gives us immense pride to introduce our new website that offers a more intuitive and enhanced user experience. The design of the new website is innovative and emotional with a modern look, new color and typeface, thus providing our customers with a purely immersive experience of the brand.”