UM Motorcycles forms JV with Lohia Auto to take on Royal Enfield

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Soon after showcasing their bikes at the Auto Expo 2014, UM Motorcycles had announced that they would be entering into a JV to assemble and sell the bikes in India. Now, according to a latest report, it has surfaced that the American motorcycle maker has entered into a 50:50 JV with Indian electric two-wheeler manufacturer Lohia auto.

With the joint venture, UM Motorcyles aims to manufacture and market a full new range of motorcycles. The manufacturing facility will be located in Kashipur, Uttarakhand utilizing Lohia Auto current facility with a capacity to produce 1,00,000 units per year.


The production from the plant is expected to commence around the second quarter of 2015. The overall investment in the joint venture company over a definitive period will be approximately Rs 120 cr, part of which has already been invested in manufactring production facility and R&D.


Commenting on the Joint-Venture Juan Villegas, Director UM International said, “UM International is here to make difference in Indian Motorcycle Arena and not just one more player. We are looking at India with long term perspective, with a vision to not to only cater to domestic need but to also export to different part of the world. We will continuously keep improving our products to be ahead of the league in terms of performance and affordability. We will launch bikes in all segments including sports and touring as we move forward.”


Ayush Lohia, Director, Lohia Auto said. “The Products of UM blend with our strength of manufacturing will definitely enthrall to Indian bike lovers. We are committed to produce the world class quality Bikes at our Kashipur plant. We are also committed to delight Indian consumers with our sales, after sales services and products” commented Mr. Ayush Lohia.

Rajeev Mishra, Director, UM India, comments, “We wish to draw an equally valuable experience for both the parties as this Joint Venture is extremely significant for UM International’s expansion in the India. We are extremely positive that the Indian consumer will equally appreciate the tailor made product we bring along with the manufacturing experience of Lohia Auto. We promise to constantly surprise the Indian consumer with our innovative, affordable motorcycles clubbed with our comfort driven approach, till UM Motorcycles becomes a household name.”

via : ETAuto

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