The Nano may not have sold as well as Tata Motors may have wished to, but it has created a new benchmark as regards popularity. Tata Nano has become India’s first auto brand to cross 3 million Facebook fans. The car has achieved the feat in 12 months flat.
From\ FB Apps like Nano Expert Quiz, Drive with MTV and Nano Student of the Year, Nano has done several activities in the digital space to appeal to its extremely diverse fans. Tata Nano has also, successfully executed many on-ground-online integrated activities such as Malhar- Annual Fest at St. Xavier’s College Mumbai and NH7 Weekender at Pune and Bangalore.
In a recent report published by Unmetric, an agency that monitors over 5000 brands on social media and benchmarks their performance, Tata Nano was declared as the most responsive brand on social media with the highest engagement score amongst all auto brands in India.
Tata Nano was also the first auto brand in India to have set up an online merchandise store on Ebay.in to enable its fans to be able to buy a memorabilia of their favourite car in just a few clicks. To mark this occasion, Tata Nano has launched the Nano: Art in Motion mugs, which are now available on the online store at www.ebay.in/tatanano.