Tata Motors ropes in Lionel Messi

Tata Motors ropes in football legend Lionel Messi as global brand ambassador

Tata Motors ropes in Lionel Messi (1)

Tata Motors has signed football star Lionel Messi for a long-term association as the global brand ambassador for its passenger vehicles. Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi. This is the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador.

The campaign is based on consumer insight and rides on a strong consumer motivation of ‘Seeking Excellence’ and ‘Self Belief’. The core idea of this campaign – Made of Great – emerges from the inspiring thought of ‘What drives us from within is what makes us great’. The Company will also soon launch an exclusive, limited edition merchandising range of this association.

Endorsing an Indian brand for the first time, Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family.”

Tata Motors ropes in Lionel Messi (2)

This campaign has been conceptualized by Tata Motors and Soho Square Advertising & Marketing Communications. The creative agency team has spent over five months on the making of this campaign. Wizcraft is bringing this campaign alive on-ground, while DigitasLBi and SMG Convonix are seeding it across the digital platform, with Lodestar UM spearheading the media strategy.

Tata Motors has evolved as an aggressive marketer with its go-to-market strategy and consumer engagement plans. Taking it’s marketing strategy to the next level, Tata Motors will continue to create compelling communication campaigns for the business and its brands to connect with its customers.

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