Tata Motors has launched SOUL, or the ‘Safari Owners United League’. The new initiative is an online platform aiming to bring owners of Tata Safari together. Using the SOUL platform, Safari Owners can now share travel stories, experiences and learnings around their Tata Safari. user can start using the Tata Motors SOUL platforms right away.
On SOUL,custom groups will enable members to participate in discussions with like-minded Safari owners. There will also be special online contests to give members a chance to win prizes and privilege access to events. Registration on SOUL can be done by clicking on the stamp ad on the Tata Safari website, which shall take the user to the SOUL microsite sign up page. There are many more exciting and engaging features which shall be introduced on the SOUL website in the coming months.
Through SOUL, Tata Motors will offer a digital platform which will be powered and independently administered by Tata Motors. It aims to promote and appreciate the spirit of discovery and adventure with the new initiative. SOUL will also extend to social networks like Facebook and Twitter in addition to the website.
For more information, please log onto: https://www.tatasafari.com/soul/