Tata Motors Launches PRIMA Trucks in Kenya

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Tata Motors has launched six new next-generation PRIMA heavy commercial vehicles, for the very first time in Kenya, with partner Tata Africa holding Kenya Ltd. In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, PRIMA LX 2528.K whereas in the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, PRIMA LX 3123.T and the PRIMA LX 4023.S and the PRIMA 4938.S all of which have different combinations of drivelines.

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Commenting on the launch, Mr. RT Wasan, Head – International Business, Commercial Vehicles Business Unit, Tata Motors said “The launch of the PRIMA range in Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region. As one of the Major players in EA Region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense.”

The driveline of all 6 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230HP, 280 HP and 380 HP with transmission and axle technology from leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.

The PRIMA LX 2523.T and PRIMA LX 3123.T are the first products to extend the PRIMA DNA into the multi-axle trucks category with a GVW of 25 tonnes and 31 tonnes, come with a high performance Cummins ISBe 5.9 common rail engine generating 230 hp. This engine is derived from India’s most popular CV engine, the Cummins 6BT, along with Eaton’s ES-9106A DD gearboxes providing familiarity and reliability to the customers. The driveline upgrade also includes the heavy-duty Tata RA 110 rear axle for high performance and reliability. These vehicles are the first multi-axle trucks in India & now Kenya to get the world class PRIMA cabin and all its features including the 4-point suspension, mechanically suspended seats, AC and wide bunks. The PRIMA cabin being the widest cabin available on multi-axle trucks in India & Kenya, will give the driver benchmark levels of visibility, safety and driving comfort.

The PRIMA LX 4023.S is tractor head with proven Cummins ISBe engine that delivers plenty of power along with greater efficiency – the perfect combination to increase your returns. Larger clutch in line with a heavier driveline, for increased clutch life & better performance coupled with Tata G 1150 OD gearbox with 9-speed ranges with overdrive, helps the engine stay within the optimal rpm range, reducing fuel expenses. Heavy-duty single reduction rear axle completes a truly optimal drivetrain.

The PRIMA 4938.S is tractor head with proven Cummins ISLe engine that delivers plenty of power along with greater efficiency – the perfect combination to increase your returns. Larger clutch in line with a heavier driveline, for increased clutch life & better performance coupled with 9-speed Eaton transmission with overdrive, helps the engine stay within the optimal rpm range, reducing fuel expenses. Heavy-duty Hub reduction rear axle completes a truly optimal drivetrain. The tractor’s air-conditioned cabin includes reclining seats, adjustable steering wheels and armrests for driver comfort. It has got two sleeper bunks with an ambience control system near the bunks for controlling conditions within the cabin during sleep.

The Tipper Construck PRIMA 2523.K LX and PRIMA 2528.K is specially designed with world-class features that ensure maximum power and productivity. Matching global standards of excellence, the vehicle is backed by a high-performance CRDi Engine by Cummins coupled with proven Tata G1150 9-speed Gearbox that is perfectly suited for all heavy-duty applications, regardless of the terrain. Heavy Duty 37T Bogie Suspension for the comfortable ride, lightweight load body with optimum deck length meets all loading and unloading requirements and allows faster trips, thereby permitting higher profitability. Good quality, reliable aggregates guarantees low maintenance cost and longer service intervals. The vehicle scores high on AC cabin comfort and Tata Motors’ trusted service network offers complete peace of mind.

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