Tata Motors and TVS Auto Assist Unite For ‘Women Assist’ Service Programme

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Empowering women on the move during late hours of the night and providing them assistance in case of unforeseen incidents on the move, Tata Motors and TVS Auto unite to offer a unique women assist program. With this service, the two automotive giants plan to provide quick service assistance and solutions to women pertaining to accidents, rundown of battery, flat tyre, empty fuel tank issues or mechanical breakdowns. This dedicated women-centric service assistance will be available in 14 locations currently and will apply to women drivers of Tata Motors passenger vehicles, between 8 pm to 5 am on all days. The locations currently include the cities of New Delhi, Faridabad, Ghaziabad, Noida, Mumbai, Navi Mumbai, Thane, Pune, Hyderabad, Bangalore, Chennai, Coimbatore, Madurai, Gurgaon.

Mr. K. Mahesh Kumar, Mr. Mayank Pareek and Mr. Subhajit Roy

Once a woman customer intending to avail Woman Assist Program, calls the Woman Assist service number  – 18002097979, a team of trained technicians (specifically trained under POSH – Prevention of Sexual Harassment), will be allocated to the customer who would endeavour to ensure that Mechanical Assistance or Towing Assistance reaches the customer in city limits within 45 minutes. Following a well-set protocol, these specially trained experts, on arrival at the incident spot, will attend immediately to the customer’s wellbeing by providing them with some refreshments, mobile chargers and Wi-Fi connectivity, if required. In case the car cannot get back on the move again, the car shall be towed to the service station and a cab, with the owner’s approval, shall be arranged to drop her off to her destination safely.

Tata Motors and TVS Auto launch Women Assist

According to Mr Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors – “Customer centricity remains as one of our core strategies at Tata Motors and we are constantly innovating to provide an unparalleled after-sales experience to our customers. We are happy to associate with TVS Auto Assist to introduce this one of a kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry-first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers and its commitment towards providing world-class after-sales infrastructure to them.”

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According to Mr K. Mahesh Kumar, CEO, TVS Auto Assist, “There are more than 2 million women car drivers in key cities across India and we felt the need for a support system to back the Women drivers when they are out on roads during late hours. We are happy to launch ‘Women Assist’ programme for Tata Motors with whom we have more than a decade long association as Breakdown Assistance partner. Women Assist Programme is a home-grown service offering of TVS Auto Assist in the Breakdown Assistance space. Our support team will reach within 30-45 minutes from the time of receiving the breakdown call and will ensure the Women customer is back on the road at the earliest possible time.”