Rolls Royce to bring an India Edition model in 2014

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The iconic luxury car maker Rolls Royce has announced that they are working on a India Edition model. The model is expected to be launched in India by 2014. The British luxury car maker which is now owned by the BMW group has a long history of its presence in India. The various Indian rich Maharaja’s at a point of time collectively owned 788 Rolls Royce’s in the past. This shows the long heritage and association of the brand in India.

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“It is an interesting project and it will take time for us to bring in a perfect product that meets the diversities of India and we are working on collecting data, feedback from our existing and prospective customers,” Herfried Hasenoehrl, general manager of emerging markets & Asia, said.

When we launch the car, it will have the perfect blend and will represent India as a whole,” he said. “The India edition could be on any our existing models such as Phantom, Ghost or Wraith,” he added. Herfried, who was in Chennai to showcase the latest model Wraith, said: “India is the largest market for us within Asia Pacific as we have rolled out more dealers in India than in any other country across APAC.”

Rolls Royce currently has 3 models on sale in India and a network of 4 dealerships comprising of Mumbai, Delhi, Hyderabad and Ahmedabad. A fifth store will be opened soon in Chandigarh. All the Rolls Royce’s  are manufactured at the sole production facility in Goodwood, England.

Rolls Royce have sold a total of 250 cars since they began their operation in India in the year 2005.

Source:  FinancialExpress

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