Rockford Fosgate, a wholly owned brand of Rockford Corporation, markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. The company has announced Blaupunkt India as their distribution partner for the country. Through this association, Rockford Fosgate will get their Prime, Punch and Power ranges of products in India.
Rockford Fosgate’s product portfolio will comprise of a three series extensive product range targeted to a wide audience based on their preference and budget. The premium Punch and Power lines will be distributed through select premium dealer channel. These premium dealerships will have the necessary infrastructure and skills to install the Punch & Power products. Rockford Fosgate will appoint these stores by invitation only after Blaupunkt India conducts a comprehensive audit on their capabilities. Prime range products will be available with dealers across Blaupunkt India’s dealership network in the mass market and are claimed to be value for money with good sound quality.
Speaking on the association, William R. Jackson, President and Chief Executive Officer of Rockford Corporation expressed that India is an exciting market giving a wide and diverse audience base for their products. They feel great to have Blaupunkt India on board as their trusted partner and their association will establish Rockford Fosgate as an indomitable brand with Indian consumers. Being a global brand known for class leading products, Rockford Fosgate looks forward to an excellent consumer response, with their products being available for sale in India across Blaupunkt India’s exclusive dealer network.
On the occasion, Pankaj Jagwani, Director, Blaupunkt India added that their company is delighted to announce the association with Rockford Fosgate. Each sound line that they are dealing with is a spectacular range of products and Blaupunkt is certain that the Indian market is more than ready to welcome it at this point. Rockford’s decision to trust them with this world renowned brand is a testament to the customer focus and market understanding of the Blaupunkt team in India.