Raymond Park Avenue Offers a Ride of the Ariel Atom

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Park Avenue, Raymond’s personal grooming brand, has unveiled its one-of-a-kind offering – a ride on one of the fastest cars in the world, the Ariel Atom.

The Ultimate Alpha Ride by Park Avenue ‘begins’ at Atom v/s You, on Park Avenue’s facebook page where fans get a taste of the exciting speed the Ariel Atom has to offer. The uniquely designed game gives users a chance to take a shot at Atom’s record of hitting 100KMPH in 2.9 seconds.


After the lap timings are recorded, users have to submit a witty reason as to why they deserve to ride the Ariel Atom. 5 lucky winners of the contest will enjoy the highly enviable privilege of getting a spin on the Ariel Atom at a professional race track.

Speaking at the launch of the contest, Mr. Anil Kulkarni Business Director, JK Helene Curtis said, “The Park Avenue Grooming Range has earned a reputation of being one of the best in the industry. Our every pursuit is driven by the need to enrich our consumer’s life. We do this, by not just providing international standard products, but also by giving experiences which our fans can cherish throughout their lives. The Ultimate Alpha Ride is an extension of this belief. Riding on the Ariel Atom is truly mesmerizing; to be that close to such fierce speed is an adrenaline explosion. This adrenaline treat is our way of thanking our fans who have supported, participated and appreciated all our efforts in the past and will continue to do so.”


Touted as the fastest open wheel street legal car in the world, the Ariel Atom clocks 100kmph in 2.9 seconds and boasts of 245bhp of raw horsepower. It is uniquely designed as an exoskeleton with its chassis prominently visible from the outside. It has no roof or windows which lets you experience unbridled speed at its best. Designed by a Coventry University transport design student, Nik Smart, the Ariel Atom has already garnered a cult following across the globe.

Its popularity in India can be gauged from the overwhelming response the contest has garnered from Park Avenue’s facebook fans, the number of which currently stands over 100,000.Ariel-Atom-1


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