There is no denying the fact that the ride-hailing app Ola has created crazy hype around their electric scooters. Both the electric scooters S1 and S1 Pro are groundbreaking in their own might and have received a terrific response from customers. Ola opened the sales window for both the electric scooters on 15th September and now, the company has stated that they have sold over ₹1,100 crores worth of scooters in just 2 days of its sales. Chief Executive Officer Bhavish Aggarwal said it in a blog post.
“This is unprecedented not just in the automotive industry but it is one of the highest sales in a day for a single product in Indian e-commerce history! We truly are living in a digital India,” Aggarwal wrote.
Aggarwal said on Thursday that Ola had made sales of ₹600 crores in the first 24 hours, which he claimed was more than the entire two-wheeler sector sells in a day.
“It also established that with the right product, India has huge pent-up demand and a massive domestic market for two-wheeler EVs (electric vehicles). We must leverage this to drive innovation, a robust local EV ecosystem and make India not only a big EV market but also a global EV manufacturing hub,” Aggarwal said.
When will the sales window reopen?
Ola now plans to reopen the sales window on November 1 in time for Diwali. Consumers can book their reservation slots on the Ola Electric website for ₹499. Those who have already reserved a slot but did not purchase a scooter in the window that closed Thursday will also be able to purchase the product on November 1, the company said.
Last month, Ola released its first electric scooter, the S1, for ₹99,999 for the entry-level model and ₹1,29,999 for the more powerful and long-range S1 Pro. It also allowed people to book reservation slots throughout the past few months, with the scooters due to start on September 8. Due to technical issues, the company has postponed the auction until September 15.
Ola Electric Future Plans
Ola Electric is building a 500-acre facility in Krishnagiri, Tamil Nadu, intending to produce 10 million vehicles per year when fully operational, making it the world’s largest two-wheeler factory. It had received $100 million in long-term debt from the Bank of Baroda in July to complete the first phase of its industrial construction.
Unlike its competitors, who have followed a phase-by-phase approach by launching e-scooters in prominent areas, such as Tier 1 cities, the company plans to make the scooters available in 1,000 cities at the same time.