Mercedes-Benz sold 104,968 units in February, thus achieving a growth of 16.5%. Since the beginning of the year 215,753 cars have been delivered to customers (+16.6%). “We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Classindicate: We have the right products at the right time.”
Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7%). Sales of the brand continued their robust development in particular in the UK (+9.9%). Sales on the German domestic market rose to 16,539 cars (+7.9%). Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6%). In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7% increase since the start of the year.
The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5%). With February sales of 5,059 units (+53.3%), Mercedes-Benz is still the most frequently registered premium brand in Japan. In China (incl. Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0%).
Overview of sales by Mercedes-Benz Cars
| February 2014* |
Change in % |
Per February 2014* |
Change |
|
| Mercedes-Benz |
104,968 |
+16.5 |
215,753 |
+16.6 |
| smart |
7,366 |
-6.0 |
13,877 |
-8.2 |
| Mercedes-Benz Cars |
112,334 |
+13.2 |
229,630 |
+13.3 |
|
|
|
|
|
|
| Mercedes-Benz Sales in the Markets |
|
|
|
|
| Europe |
43,160 |
+6.7 |
84,802 |
+7.3 |
| – thereof Germany |
16,539 |
+7.9 |
30,458 |
+9.3 |
| NAFTA |
25,159 |
+2.6 |
50,360 |
+2.2 |
| – thereof USA |
22,609 |
+2.6 |
45,213 |
+1.5 |
| Asia/Pacific |
32,873 |
+54.1 |
72,626 |
+49.5 |
| – thereof Japan |
5,059 |
+53.3 |
9,117 |
+62.4 |
| – thereof China |
17,596 |
+73.6 |
42,128 |
+57.0 |