Mercedes-Benz will soon bring its customer engagement programme ‘Luxe Drive’ to the financial capital of India. This customer engagement initiative by Mercedes-Benz brings the best of three worlds i.e. adrenaline, gourmet and design to its patrons.
It has specially associated itself with Gauri Khan who will grace the event with her presence and will also showcase the exclusive home decor collection of ‘Gauri Khan Designs’. The Star of Italian Solidarity award winner, Chef Ritu Dalmia will also be present and will prepare Italian delicacies. In 2016, Luxe Drive has been successfully organised in various parts of the country viz. Vijayawada, Vishakhapatnam, Chennai, Gurgaon, Nashik, Ahmedabad.
Luxe Drive will also showcase a range of Mercedes-Benz cars on display and the customers will have an opportunity to test drive their choice of vehicles on a specially designed track. A brand new line, ‘Motorsports Edition’ will be presented at the event that includes exclusive accessories and merchandise inspired by the renowned Mercedes-Benz F1 team and its performance brand AMG.
Other Highlights:
- Merchandise Zone – A special zone for the sale of exclusive Mercedes-Benz merchandise
- Kids Zone – Special games to engage the toddlers while their parents get the feel of the Luxe Drive
- MercedesTrophy Zone – Exclusive golf section that will highlight the popularity of the MercedesTrophy and educate patrons about the renowned golfing tournament
- Vehicle Evaluation Counter – The pre-owned car sales team will conduct a free car evaluation for all the participants and will also provide an opportunity for special trade-in with personalized finance offers
- Mercedes Benz Financial provides innovative and customer friendly finance solutions, focused at increasing sales of Mercedes-Benz cars. The aim is to identify the best ownership solution for our customers by offering differentiated products and services via leasing, financing & insurance. Association with events like Luxe Drive gives MB Financial a great opportunity to interact with customers & showcase their offerings.
Details:
- Date: 15th-16th October, 2016
- Venue: Mahalaxmi Race Course (Entry Gate #7), Dr. E Moses Marg, Royal Western
- India Turf Club, Mahalakshmi Nagar, Mumbai – 400034
- Time: 10 a.m. – 6 p.m.