As a part of its ’15 in 15’ network strategy in India, Mercedes-Benz inaugurated three new outlets in Chennai today, which include the new Titanium Motors dealership, an exclusive City Showroom and another service centre. The inaugurations in Chennai will be followed by two new outlets in Calicut tomorrow. Partnering with VST Group, Mercedes-Benz India now boasts of five luxury car outlets in Chennai, the highest for any luxury car maker in the city. The three new outlets of Titanium Motors were inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Arun Surendra, Managing Director, Titanium Motors.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Chennai is a matured automotive market and one of Mercedes-Benz’s key focus markets. We have witnessed a very high growth of luxury cars in general, and Mercedes-Benz cars in particular. As part of our network expansion endeavour, fuelled by our customer centric approach; today we inaugurated three new state-of-art outlets in the city. This benchmark expansion will enable us to reach out to newer customer base in Chennai and also underscore our customer centric approach. Titanium Motors will further bolster Mercedes-Benz’s strong presence in South India and will be pivotal to our market expansion. While we continue focusing on an enriched brand experience for the customers, our endeavour also remains to drive customer satisfaction and offer an unsurpassed vehicle ownership experience. I am confident that VST Group with their diverse and rich experience and a customer oriented approach will provide superlative experience to our valued customers.”
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Mr. Arun Surendra, Managing Director, Titanium Motors at the dealership
Created over a span of seven months, the new showroom of Titanium Motors is spread over an area of 25,000 sq. ft. The dealership is located in South Chennai at 148/K, Old Mahabalipuram Road, Okkiyam, Thoraipakkam, and has been created with an investment of INR 180 million (18 Crores), while the exclusive City Showroom of Titanium Motors is located in the heart of the city and in one of the most iconic buildings of Chennai- the Gove Building, and spread over an area of 15,000 sq. ft.
The new Titanium Motors Service Centre has been built with an investment of INR 250 million, and spread over a sprawling 45,000 sq. ft. area. The service centre and body shop is located at Perungudi Industrial Estate, and was created over a span of 10 months and boasts of being one of the largest service centre by Mercedes-Benz in South India. The Titanium Motors’ service facility has 27 servicing bays capable of servicing around 6000 cars per year and employs 50 dedicated and dexterous personnel to take care of customer requirements.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India hands the memento to Mr. Arun Surendra, Managing Director, Titanium Motors
Arun Surendra, Managing Director, Titanium Motors stated, “We are elated at our association with the iconic Three Pointed Star and are very confident of the beginning of a fascinating journey with the brand. Our investment in creating three state-of-art facilities is a reflection of our belief in giving the Best to our customers; who are our greatest brand ambassadors. Our vision of customer centricity is in-line with Mercedes-Benz’s strong focus on customer satisfaction. It will be Titanium Motors’ relentless endeavour to create new benchmark in customer fascination resulting out of a unique brand and ownership experience. Mercedes-Benz’s global success story spanning over a century is inspiration to us and we want to replicate this enormous success in our market. Our market experience, knowledge and our vision makes us confident of our strong growth which we have charted for Titanium Motors.”