Mahindra Two Wheelers Ltd (MTWL), the Two Wheelers division of Mahindra Group, has published its January 2013 sales figures and from the looks of it, the new entrant is gradually establishing itself pretty well in the bike market.
We reported in detail when Mahindra recently unveiled its new range of motorcycles, the Mahindra Pantero and the Mahindra Centuro, which are expected to hit the market soon.
In January, Mahindra also launched an affordable version of its popular Rodeo RZ scooter at a very attractive launch price. The new Rodeo RZ Std. sports the same Z-Series engine that powers the pricier variant and is a well engineered motor. Mahindra 2 Wheelers also unveiled its recently developed state-of-the-art R&D centre in Pune.
The company’s cumulative scooter sales from April 2012 to January 2013 stood at 92,143 units. Scooter sales in January were 7,036 units.
Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “There is increasing preference amongst young, modern couples for our fully loaded, premium Mahindra Rodeo RZ scooter. To make the wonderful Rodeo RZ proposition accessible to more customers, we launched a more affordable variant, the Rodeo RZ Std., at a very attractive price. The new Rodeo RZ Std. has the advanced Z-Series engine that is smart enough to respond to your need for power and mileage on the go. The attractive launch price for its contemporary styling, advanced telescopic suspension, large storage space and other superior features is sure to delight customers.”
The cumulative scooter sales for the company have crossed a landmark figure of four lakh units.