Mahindra is one of the leading SUV makers in the market. Now, Mahindra has gifted their robust SUV, Thar to one of the iconic boxing champions, Nikhat Zareen. Recently, Nikhat Zareen won the ‘Mahindra Emerging Boxing Icon’ at the 2023 IBA Women’s World Boxing Championships. Mahindra is committed to rewarding the players with exciting robust SUVs to make their victory moments remarkable.
About the 2023 World Women’s Boxing Championship by Mahindra
In this Championship, Women boxers of India have been representing their dominance at the international level. Currently, 8 boxers from India have made it to the quarterfinals. And 4 of them have successfully qualified for the medal rounds. As a result, India currently holds the top position on the medal tally. India has won a total of 4 gold medals in this championship. This impressive achievement by Indian women boxers is expected to raise the profile of the sport in the country.
About Mahindra Road to Gold initiative
Mahindra will soon launch the Road to Gold initiative to inspire more people to pursue their dream of sports. This initiative will be introduced in collaboration with the Boxing Federation of India. The aim of this initiative will be to provide a platform to showcase the hard work of sportspersons in achieving victory. Mahindra will capture the hard work and efforts of these sports players and showcase them in a video series. Overall, Mahindra Road to Gold is expected to inspire and encourage people to strive for excellence in the world of sports including boxers.
Mahindra’s commitment to promoting sports
The commitment of the brand towards sports and its diversity is exemplified by the alliance with BFI and the Women’s World Boxing Championship. As part of this collaboration, Mahindra has provided their XUV300 T-GDi and All-New Thar SUVs as the official vehicles for this event. Mahindra has showcased its commitment to promoting sports by partnering with IBA Women’s World Boxing Championship. In this Championship, over 324 female boxers from 65 countries have participated. Mahindra’s association with this event represents the commitment of brand towards the social responsibility and supporting diverse communities.
Official Statement
Veejay Nakra, President of – the Automotive Division, Mahindra & Mahindra Ltd. said, “We are thrilled to associate with the Boxing Federation of India in their efforts to promote women’s boxing in the country. Through this felicitation, we aim to encourage emerging sports talent in the country to win more accolades for India at the global level, bringing honor to our country. We also believe the ‘Road to Gold’ initiative will inspire many young women to pursue their dreams.”