Mahindra & Mahindra Ltd. announced the airing dates of the 4th edition of Mahindra Auto Quotient (AQ). The 4th edition of Mahindra AQ was held across 24 cities, starting September 3rd, 2012.
|
Episode |
Airing |
Repeat |
| North Zone Finals | 24th November, 5.30 PM | 25th November, 5.30 PM |
| East Zone Finals | 1st December, 5.30 PM | 2nd December, 5.30 PM |
| West Zone Finals | 8th December, 5.30 PM | 9th December, 5.30 PM |
| South Zone Finals | 15th December, 5.30 PM | 16th December, 5.30 PM |
| National Finals | 22nd December, 5.30 PM | 23rd December,5.30 PM |
Mahindra AQ has been engaging auto enthusiasts from the engineering and management fraternity for the past four years. It has a fan base of over 4.40 lacs on Facebook.
Mr Rajeshwar Tripathi, Chief People Officer, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd said, “We are delighted with the response, which the Mahindra Auto Quotient Quiz has garnered from students all over the country. The participation in the Quiz has doubled over last year and it is a matter of great pride for us to know that the platform we created 4 years back for young auto enthusiasts, to come together and share their passion for all things automobile, has found such widespread acceptance. Mahindra AQ is also a reflection of how work is viewed within the Organization where employees who share a common passion for automobiles have abundant opportunities to come together, create something new and exciting and challenge conventions”.
The inaugural edition of the quiz which was held in 2009 received an enthusiastic response from engineering students throughout the country. In 2010, Mahindra decided to include auto enthusiasts from B-schools. The Regional Final rounds and National Finals which aired on NDTV 24×7 last year, received a viewership of 20 lacs across India, winning it the prestigious Indian Television award for Best Quiz in 2010.
The winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world – the ‘Geneva International Auto show’. The 1st runner up team will get an all expenses paid trip to the Qatar MotoGP Race and a chance to meet the Mahindra Racing Team. The 2nd and 3rd runners up get the opportunity to participate in the ‘Mahindra Great Escape’. Participants will also stand a chance to win other exciting prizes worth Rs 6,50,000. Apart from the prizes, there is an opportunity for students to get a chance to work with Mahindra & Mahindra Ltd.