Castrol has announced the renewal of their global aftersales lubricant contract with Jaguar Land Rover, extending the long established relationship. Castrol and Jaguar Land Rover have worked in close co-operation for over 20 years, 11 of which as technology partners. This new agreement will bring Jaguar Land Rover and Castrol closer together in areas such as pioneering technology, dedicated lubricant supply, aftermarket support and joint brand activation.
“We are delighted to announce the extension of our contract with Jaguar Land Rover. The two companies share many common objectives and this agreement will allow us to jointly deliver pioneering technological innovation and real benefits to Jaguar Land Rover dealers and customers.” Mark Hodgson, European OEM Sales Director, Castrol.
The technological side of the relationship will be founded on an integrated co-engineering approach to product development. Castrol EDGE Professional lubricants will be jointly designed, developed and tested on prototype Jaguar Land Rover engines and transmissions. This approach will help to unlock enhanced fuel economy, reduce CO2 emissions and improved engine performance. Castrol will continue to supply Jaguar Land Rover’s factory fill requirements. In the aftermarket, Castrol EDGE Professional is the only oil exclusively recommended by Jaguar Land Rover and is available through the Jaguar Land Rover dealer network. This ensures that the customer receives exactly the same quality product in servicing, as Jaguar Land Rover demand when the vehicle is built. Castrol EDGE Professional is also the world’s first range of fully certified CO2 neutral lubricants.
“As global premium brands and innovators in technology, Castrol and Jaguar Land Rover are a great match. We are looking forward to taking our relationship to the next level in this exciting period of growth.” Mike Jones, Global OEM Marketing Director, Castrol.
Castrol also supports Jaguar Land Rover franchised dealers with a wide range of Castrol Professional services that help drive customer satisfaction and retention. The relationship is supported by a framework of joint brand building activation, communicating the benefits of the relationship to consumers and the dealer network alike.