Hyundai Announces Smart Cars For Smart India Campaign

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Added in: News

Hyundai Motors India has launched a new brand campaign called “Smart Cars for Smart India”. This Television commercial will be targeted at new age and technology savvy Smart Indian Millennial customers of SANTRO, NIOS and AURA.

Commenting at the launch of the new Brand Campaign, Mr Tarun Garg, Director – Sales, Marketing & Service, Hyundai Motor India Ltd., said, “Hyundai has a very strong customer-centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech-savvy millennial customers seeking best-in-segment technology, features and quality. Since inception, Hyundai has offered products that are smart on style, substance and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.”

Smart Cars for Smart India (4)

The campaign has been designed to showcase and Hyundai cars as the smartest choice for customers with best-in-segment features such as Wireless Charging, Touch Screen Infotainment System, Stylish Projector Headlamps and many more. Hyundai’s line-up of compact cars presents customers with a variety of BS 6 compliant engine options like 1.2-litre Kappa petrol & CNG, 1.2-litre eco-torq diesel, 1.0-litre turbo petrol, 1.1-litre petrol & CNG. The engine options are equipped with Manual Transmission & Smart AMT transmission options. The month-long, multi-platform campaign across TV, Print, Radio, Digital, CRM and Dealer POS will strongly communicate Hyundai’s strong focus on product offerings with stylish design, most advanced features and variety of powertrain options for customers to choose from.

Here are some key features of the cars used in the campaign:

SANTRO:

Hyundai Santro

 

    1. High front & rear headroom
    2. High seating position & micro antenna
    3. Premium 2 Tone Beige & Black interiors with champagne Gold inserts
    4. Rear AC Vent
    5. Touchscreen infotainment system with AV+N
    6. Smartphone connectivity with apple car play and android auto
    7. Hyundai’s 1st AMT offering
    8. 1.0-litre petrol engine with 4 Cylinders
    9. CNG variant available
    10. Standard Driver Airbags and ABS

GRAND i10 NIOS:

Hyundai Grand i10 NIOS exterior

 

    1. Stylish projector headlamps
    2. Projector fog lamps and alloy wheels
    3. Shark fin antenna
    4. Wireless charging
    5. 3-inch Digital speedometer
    6. Touchscreen infotainment system with AV+N
    7. Arkamys premium sound
    8. Increased wheelbase compared to previous-gen
    9. Rear AC vents
    10. Eco coating technology
    11. Interior colour packs: Red & Blue
    12. 65% strong body structure (AHSS+HSS)
    13. Dual Airbags and ABS: Standard across all variants
    14. Emergency stop signal
    15. Available in turbo petrol, Eco-torq diesel engines, CNG & AMT

 AURA:

Hyundai Aura Review

    1. Modern front design
    2. Swept-back projector headlamps
    3. Sporty, unique rear & side design
    4. Premium interiors with bronze colour inserts
    5. Superior cabin space
    6. Touchscreen Infotainment system
    7. Wireless charging
    8. 3-inch digital speedometer & MID
    9. Smartphone connectivity
    10. Arkamys premium sound
    11. BS6 compliant Pl/Dsl engines
    12. 1-litre Turbo Petrol Engine available
    13. CNG variant available
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