In continuation of its record sales performance in the previous months, Honda Motorcycle & Scooter India Pvt Ltd (HMSI), the 2nd largest 2 Wheeler company in India, recently announced the record breaking sales achieved during festive season. On Dhanteras alone the company sold 80,000 units which further boosted the sales during the festive period. Starting from Dhanteras to Diwali the company registered a growth of 70% which is the all time highest ever festive sales as compared to last year. Dream Neo (110 cc bike) has garnered overwhelming response by selling 1 lakh units within four months of its launch.
The performance comes with the growing customer trust and preference for Honda products across the country. Both scooter and motorcycle segment contributed to the robust growth and met the customer’s aspiration to own a Honda 2wheeler during this festival season. To fulfill demand, HMSI optimized its production levels and delighted its customers during this period.
Speaking on the occasion Mr. Y.S Guleria, VP, Marketing and Sales, said, “This is the most crucial period for auto companies in the entire calendar and we are really pleased to receive overwhelming sales results. We attribute this success to our strategy of network expansion in tier 2-4 towns together with the scooter capacity expansion and also response to mass segment Dream Series motorcycles. This further reinforces the growing customer trust in Honda as a two wheeler brand in India.”