Preparing the re-introduce the Civic in India, Honda Cars has announced that all its existing showroom and service centres will adopt a new corporate identity as part of its network modernisation initiative. The new identity focuses on aesthetics and overall appeal in form of distinctive exteriors, warm & welcoming interiors and a new customer interface. The entire sales and distribution network with 350 facilities in 239 cities spread across the country will adopt the new identity progressively within the next three years. HCIL is also implementing ‘iWorkshop’ – a fully integrated digital workshop management system that combines the key workshop processes into a simple and intuitive solution using the latest technologies.
The key highlights of the new network identity include a brand new exterior design with bold and impactful logos which stand out in the urban environment. The large red-coloured entry portal is an element which brings out the aesthetic appeal of the Honda dealership and cannot be missed even in fast-moving traffic. The reduced glazing from the previous design helps in the reduction of heat and enhancing energy efficiency.
The modern showrooms include enhanced focus on technology and digitalisation, offering a myriad of Interactive user experience. Use of expansive 75’’ LED screen for video-driven product explanation, Accessory and Color configurators will help to connect with customers using the digital medium. The iWorkshop would help provide real-time updates and a more holistic after-sales experience to Honda customers. Tablet-based check-in, Estimate on emails, Efficient bay management, Re-estimate approval & Online payment are some of the key features of iWorkshop and facilitated through the Honda Connect application.
Talking about the all new corporate identity, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd. said, “The modernization of our dealer network is part of our effort to provide the highest level of premium retail experience to our customers. Customer experience at our dealerships has a lasting impact on their perception of our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern-day customers. We are confident that the new experience at our dealerships will amplify the ‘Joy of Buying’ for all our customers and ‘Joy of Selling’ for our dealership staff, which is at the core of Honda’s philosophy and brand.”