Honda 2Wheelers trains more than 4,000 individuals at India International Trade Fair 2016


Honda Motorcycle & Scooter India continued to reinforce its initiative by training more than 4,000 individuals at the India International Trade Fair (IITF) 2016. Honda 2Wheelers in association with Delhi Traffic Police participated in the 36th India International Trade Fair 2016 held at Pragati Maidan, New Delhi to educate citizens about the importance of road safety.

As part of its CSR, Honda is devoted to make Safe Riding an everyday habit of riders through ‘Road Safety Programme’. The Company organised various road safety activities for visitors of all age groups at the pavilion. Honda’s safety instructors successfully trained more than 1,500 adults and over 2,500 children at IITF 2016.

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Children in the age group of five-six years were educated on road safety through primary activities like role plays and interactive road safety digital games. A special drawing competitions were also organised, giving participants a chance to win exciting prizes. Honda also added fun element in the form of family photo booths and a special Digital Selfie Zone.

Honda CRF 50 training motorcycles were present to help young minds (9-12 years) to understand the basics of handling a 2Wheeler machine in a protected and controlled environment. Honda also conducted various road safety games for adult visitors.

Riding trainer (also present at all Honda Exclusive Authorised Dealerships) helped aid riders above 16 years of age to experience over 100 possible dangers on the road. This virtual experience increases the ability to predict and react to traffic hazards by creating awareness and knowledge about potential risks and solutions.

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