Hero Honda eyes the African Market!

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It has been more than 25 years of steep success for the world’s largest two wheeler manufacturer christened Hero Honda. For years, the company has been enjoying its success in India. But now, the company has plans to expand more in the global market. According to a report by Now Mint business daily (Delhi), Hero Honda seems to be busy planning out its operations in the African market.

The newspaper also revealed that according to the Joint Venture between Hero Group and Honda Motors (1984), Hero Honda is not allowed to export its motorcycles to most of the big markets where Honda Motors has already established its supremacy. In order to ply with this, the African market seems to be just perfect. Hero Honda presently exports its motorcycles to small countries like Sri Lanka, Bangla Desh, Nepal and a few Latin American countries. The firm’s exports amount to 100,000 units out of the 4.5 million units it manages to sell every year.

The company presently has 3 manufacturing plants of which two are in Haryana and one is in Uttarkhand. The combined production capacity of all the three plants is about 5 million units per annum.

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