Ford India sold more than 7,200 vehicles in combined domestic wholesales and exports in April 2013 despite an ongoing slowdown affecting the Indian auto industry.
Domestic wholesales totaled 4,003 units in April, compared with 7,201 units during the same period last year, while exports rose 38 percent to 3,267 units from 2,368 units a year earlier.
“We are encouraged to see exports growing at a steady pace and we remain deeply optimistic about our business in India, as we continue to expect growth in the long term,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “We remain committed to introducing new and exciting Ford global products and technologies that consumers in India want and value.”
Over the month of April, Ford India has been showcasing its Chennai-built EcoSport to customers across 12 cities as part of the EcoSport Urban Discoveries campaign. The campaign will give a hundred of consumers the exclusive opportunity to drive the EcoSport starting in May, while sharing their experiences with family and friends ahead of the vehicle’s launch in India.
ord also opened two new dealerships in Kozhikode and Kottayam. The two dealerships were launched within a single week and have taken the number of sales and service outlets to 260 across 138 cities in India.
“The two dealership openings in Kerala are the latest step in our aggressive expansion plan to have more than 500 sales and service outlets across India around mid-decade,” said Piparsania. “We will continue to go further with more ways to engage our customers, making our services and offerings more accessible across the entire country.”