Now this is exclusive stuff. Probably a few more websites will soon flash this story, as Ford Indian prepare and distribute the press release, but you’re reading this first on Motoroids. Our sources at Ford have revealed that the company’ after having swept the auto awards for 2010 with their Figo have recorded the highest sales in their history in January 2011. The company also crossed the landmark of 10,000 monthly sales for the first month of 2011. As goes without saying the lion’s share of these sales was contributed to by the extremely successful and capable Figo.
Out of the 10,026 units of total cars sold, 8,600 units were that of the Figo. This is a more than four-fold increase, against 2453 units sold over the same period last year. The previous monthly record for Ford Indian was of 9,478 units set in March 2010.
According to Michael Boneham, president and managing director of Ford India, the record-breaking monthly sales are a signal of more great things to come from the company in 2011.
“2010 was a landmark year for us, with Ford nearly tripling its annual sales volume. Now we’ve begun 2011 with record-setting January sales. We have carried the momentum of last year’s terrific performance into the new year by crossing the 10,000-unit sales mark,” Boneham said. “We are constantly fine-tuning our performance for maximum growth, and this is just the beginning of what I anticipate will be an incredible year for the company.”
In 2010, Ford India sold 83,887 vehicles, an impressive year-on-year increase of more than 184 percent. Ford India has sold more than 68,000 units of the best-selling compact since its launch in March 2010.
“It’s extremely gratifying to see Figo resonating with customers as a great value-for-money vehicle. It is also heartening to see Figo winning so many prestigious awards in the automobile industry, more than any other car in Indian history” Boneham added.
Congratulations to Ford India for studying the market well and coming up with the right product. We are sure the competitors are taking note.