General Motors (GM) India has launched the ‘Chevrolet 100 Hour Sale’ campaign. Interested buyers can avail benefits of up to Rs. 1 lakh (depending on the model), plus some additional gifts and offers. Under the ‘Chevrolet 100 Hour Sale’, customers opting for select Chevrolet models will get certain benefits on their new purchase. Under this campaign, buyers of the Cruze saloon will get benefits of Rs 100,999. Those opting for a Beat can get benefits worth Rs 70,499, ones opting for the Sail will benefit from Rs 64,499 and Enjoy MPV buyers will get benefits worth Rs 62,500. Also, under this new campaign, buyers purchasing these cars will also have access to Rs 10,000 worth of free car accessories.
Buyers of the Cruze saloon will benefits worth Rs. 100,999.
To cater for the after-sales service of their customers, GM India has launched ‘Chevrolet Complete Care’ programme that also includes ‘Chevrolet Promise’, along with more customer-oriented services such as 24×7 roadside assistance and special ‘pick up and drop’ facility of cars belonging to female customers. The ‘Chevrolet Service Estimator Online’ app on the company’s website aims to help customers to calculate their car’s periodic service costs. The carmaker has also launched a smartphone app called ‘MyChevroletIndia’. This app allows customers to find and locate the nearest authorised Chevrolet service centre.
Customers of the Beat will get benefits worth Rs. 70,499.
Rajesh Singh, Vice President, Marketing, Sales and After Sales, General Motors India said, “At General Motors India, it is our constant endeavour to keep up the excitement in the marketplace by offering value for money packages and attract more people to the Chevrolet fold. In continuation to these efforts, the company has also planned a multi-media communication campaign to reach out to its esteemed customers to create brand awareness and generate additional footfalls for enthusiasts to avail this limited period offer.” The ‘Chevrolet 100 Hour Sale’ campaign will be offered across 242 Chevrolet showrooms and will last from 18 June to 21 June, 2015.