CEAT Ltd. has announced its association with Indian Premier League (IPL) 2015 as one of the central sponsors for the event. CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL 2015. CEAT as a brand has always been associated with cricket which includes CEAT Cricket Ratings amongst others and recently launched CEAT Cricket gear.
The tie up with Pepsi IPL will make CEAT’s association with cricket even stronger. CEAT has signed a three year deal with BCCI by picking up the sponsorship of Strategic Time Out for Pepsi IPL.
CEAT will also be leveraging the partnership with Pepsi IPL through multiple on-ground and digital activations during the upcoming season. For its Facebook and Twitter followers, CEAT plans intriguing contests around Strategic timeout. The contest will comprise of tricky questions around strategic timeout creating buzz around this segment for Cricket enthusiast.
Additionally, this property will also allow the brand to be actively visible on various platforms for entire Pepsi IPL period. CEAT will also be launching an app on cricket that will have elements of the Pepsi IPL theme.
What do you think of this partnership between CEAT and Pepsi IPL? Share your opinions with us through the comments section below.
Images Courtesy: IPL Official Website