Honda Motorcycle and Scooter India has introduced the latest 360-degree ad campaign – ‘LOVE IS GROWING’ for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels. Giving an extra fun punch and emotional connect to the TVC is the story of main characters – Taapsee Pannu, daughter of college professor (Boman Irani) with many a comic twists.
Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. A group of 4 youth stop to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. For the audience, the first impression is that students are infatuated with the pretty girl riding the scooter. But as the scooter draws nearer, it is realised the object of their fancy is the all new Activa 5G.
One of the friend though has all eyes for the girl and says, “Tu 5G Dekh, Mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as “Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.”
When Taapsee returns, she asks the boy what he was saying about the future. But once again, before he can reply, the professor returns. Such is the universal appeal and love of Activa that on the way back, Boman rides the Activa 5G. Meanwhile, new love is growing as Taapsee looks back and smiles at the boy while her father, Boman senses this.
Check out the new TVC below:
About the new Honda Activa 5G:
The 5th generation ‘ACTIVA 5G’ gets New Deluxe variant (with digital-analog meter, ECO speed indicator and Service Due Indicator), industry first features in 110cc segment (full LED Headlamp and position lamp), next-generation looks, 2 new colours, added convenience (front hook, 4-in-1 lock with seat opening switch, retractable rear hook) and higher durability (metal muffler protector).