Mahendra Singh Dhoni, in association with Rhiti Sports and Event Capital unveiled the plans for Bike Festival of India (BFI) a one of its kind biking event in India. Motoroids were among the very select media who were invited to be a part of the unveiling event in Mumbai. Mahendra Singh Dhoni and representatives from Rhiti Sports and Event Capital were present during the ceremony.
Bike Festival of India or BFI is claimed to be South East Asia’s biggest biking festival that will be held in October this year. The event marks the coming together of Event Capital, the Event IP Company in the Laqshya Media Group, and Rhiti Sports, India’s leading sports management firms, and will be a unique platform for biking enthusiasts to come together and be part of a first-of-its-kind adventure.
BFI, apart from fun, frolic and adventure will have the theme of safe biking as an integral part. The Bike Festival of India will start off with a cross country bike ride in February, mapping each and every state in the country. This will be at least a month long and is expected to put India in the Guinness Book of World Records. This will be followed by a racing championship at the Buddh International Circuit in March. Thereafter the Bike Festival of India will also host a Dirt Bike Championship and a Rally Championship.
Mr Alok Jalan- Managing Director – Laqshya Media Group, Mr Arun Pandey, Owner of Rhiti Sports, Mr Deepak Choudhary- Director and CEO of Event Capital, Mr Vikram Shankar- Vice-President of Event Capital, and Superbiker Ikjot Singh were present at the event.
During the unveiling event, Mahendra Singh Dhoni shared his passion for biking with the present media. He recollected several interesting biking incidents from his early years. His first bike was a Kinetic Luna, and he loves washing his bike when he is back home in Ranchi. We will share with you all of MSD’s biking stories in a detailed post later.
Do share with us your thoughts on this new event, which is seen by some as a much bigger rival event to the India Bike Week. Check out the images from the event below