This had to happen! In a country obsessed with diesel sipping luxury SUVs, Audi Q3 was bound to get successful. Further, an aggressive marketing campaign targeting the young and the affluent, seems to have paid off well as the Q3 has bagged 500 bookings within merely 5 days of its launch! Achieving a response like this for a vehicle that is positioned on the wrong side of INR 25 lakhs price range is no easy task and as we had predicted, Audi Q3 might really turn out to be a game changer for Audi India and BMW better beware. It may be noted that as we had earlier reported, bookings were available only for the first 500 units of the new car and this latest news means that Audi will surely have to work overtime to meet the huge demand for this new vehicle. While the Audi Q3 is not positioned bang on in the BMW X1 territory, it is for sure that the latest from Audi will have a negative impact on the Bimmer. However, it remains to be seen if the BMW X1, which currently does anything between 500-800 units per month, will face enough heat from the new Audi to get a revised price tag. The German auto major has stated that the next batch of 500 Q3 crossovers will come next month and deliveries for this should begine by August.
Features of Audi Q3 Base Grade are:
Exterior
- 16” Forged aluminium alloy wheels, 7-arm design, size 6.5J x 16
- Roof rails
- Heat-insulating glass
- Trim strips, black
- Exterior mirrors, electrically adjustable, heated and electrically folding
- Halogen headlights with separate daytime running lights
- Headlight range adjustment
Interior
- Seat upholstery L-grain/leatherette B-grain
- Interior lighting package
- Floor mats at front and rear
- Leather-covered multifunction steering wheel in 4-spoke design
- Inlays in Monometallic or truffle beige (depending on the interior colour)
- Headlining in cloth
- Luggage compartment mat
- Plastic door sill trims
Safety
- Electronic stabilisation program (ESP)
- Space-saving spare wheel
- First aid kit and warning triangle
- Car jack
- Full size airbag
- Side airbags at front and rear, with head airbag
- Electronic vehicle immobilization device
- ISOFIX child seat mounting
- Electronic vehicle immobilization device
- ISOFIX child seat mounting
Comfort
- Manual air conditioning system
- Hill start assist
- Electromechanical parking brake
- Reversible load floor
- Standard seat at front with 4-way lumbar support
- Electric seat adjust for right seat, manual height adjust for left seat
- Folding rear seat back
- Radio remote control
- Front centre armrest
- Rear parking aid
- Cruise control
Infotainment
- Concert radio
- Passive speakers
- Driver information system
- Audi music interface
- Voice dialogue system
- Bluetooth Interface
Features – High Grade (additional over Base Grade)
Exterior
- 17” Cast aluminium alloy wheels, 10-spoke design, size 7Jx17
- Light / rain sensor
- Acoustic Windscreen with grey tinted strip
- Headlight washers
- Xenon Plus
- LED Rear Lights
Interior
- LED interior lighting package
- High gloss package
- Inlays, Walnut balsamic brown
Comfort
- Deluxe automatic air conditioning system with sun sensor
- Audi parking system plus
- Automatic headlight-range adjustment dynamic
- Front seats, electrically adjustable
Safety
- Tyre pressure monitoring display
- Auto release function
Infotainment
- Audi sound system
- Driver information system with colour display
Independent Options (Available on both grades)
- Panoramic glass roof
- Storage package