There is something about cool bikes and pretty girls. While various automakers are busy appointing macho bollywood stars as their brand ambassadors, South India based TVS motor company today announced utterly gorgeous Anushka Sharma as the brand ambassador for its Scooty range of scooterettes.
H S Goindi, president marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”
It may be noted that Anushka has been association with the brand since 2005 when she had first done a campaign for TVS.
“It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,”” Anushka said.