Hyundai Motor is set to expand its product portfolio with the addition of an all new sub-compact SUV, the Kona. The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe consisting of Grand Santa Fe, Santa Fe and Tucson. There is no official statement about the SUV coming to the Asian market
The All-New Hyundai Kona is said to be an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 launching 30 new models and derivatives. Building on Hyundai Motor’s SUV credibility with more than 1.4 million sales since the introduction of the first generation Santa Fe in 2001, the All-New Hyundai Kona is a true SUV. The focus of the design is to reflect the lifestyle of modern customers.
The name Kona continues Hyundai Motor’s SUV naming strategy and is derived from the Kona district on the Big Island of Hawaii. The island’s energetic image and unique lifestyle matches the All-New Hyundai Kona’s dynamic character. Its true SUV genes, progressive design and premium features enhance the brand’s appeal to attract new customers.
The car maker has released two teaser images of the upcoming SUV and further details would be released in the near future.