Audi has announced the 2017 season of its experiential driving program – the Audi Q drive. The sixth edition of the multi-city Audi Q Drive program will be held across 30 dealer locations in India with overall 35 events planned for this year. It is a widespread program under the Audi driving experience that travels across the country. The drive is executed on a custom-built offroading track.
The drive lets customers drive on specially made off-road track and maneuver obstacles such as hill climbing, hill descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Over 9000 customers have participated in this program since its inception in India. Audi enthusiasts get an opportunity to get their hands on the Q range – Audi Q7, Audi Q5 and Audi Q3.
The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S5 Sportback, Audi RS 6 Avant, Audi RS 7 Sportback, and Audi R8 V10 plus available across the country.
Commenting on the occasion, Rahil Ansari, Head, Audi India said that customer engagement is at the centre of Audi strategy as the brand with four rings reloads in India. Engagement for them goes beyond the routine test drives. Audi India clearly wants to create memorable experiences for customers while letting them test the prowess of Audi vehicles on individually designed Audi tracks. The Audi Q Drive is specifically created to showcase the quattro capabilities of the popular Audi SUV’s on a custom-built off-road track.
He further added that Audi has set trends in the Indian market with its Q range models; they have become a preferred choice of mobility for the driving enthusiasts in the country who find these best suited to traverse the diverse terrain of India. The brand is confident of maintaining our position of strength in the luxury SUV segment and are evaluating some other models from the global portfolio which may be relevant for India.