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One of the best known exponents of the American Muscle, the Viper has made a comeback at the 2012 New York Motor Show. SRT, or Street and Racing Technology, a brand owned by Chrysler, has unveiled the latest iteration of […]

Toyota Kirloskar Motor (TKM) today announced Virat Kohli as its brand ambassador. Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed

We have been reporting that the current line up of Pulsar range of bikes will not be discontinued when the all new generation of Pulsar debuts with the launch of the 200NS. However, the current bikes will be discontinued over

Iconic car brand MINI is now available in India. The manufacturer brings its cars to us via Completely Built-up Unit (CBU) route.  Dr. Andreas Schaaf, President, BMW Group India said, “With the launch of MINI, we have brought the world’s

Hyundai Motor Company recently launched a worldwide brand campaign called “Live Brilliant”  Unlike Hyundai’s previous campaigns that were executed regionally, the “Live Brilliant” campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets.

German biggie BMW recently unveiled the 3 Series Long Wheelbase Sedan. It is no secret that Indian market is in love with long wheelbase sedans and long wheelbase variants of existing models have always found a lot of favour among

Society of Indian Automobile Manufacturers (SIAM) recently showed its displeasure with the govt.’s moves to discourage manufacturing of luxury cars in India. Thanks to the latest Union budget, the excise duty on these cars have been considerably increased. SIAM pointed

Indian subsidiary of Popular Japanese biggie Toyota will soon start assembling the latest gen of its popular Camry sedan at its facility in Bangalore. This should happen as soon as sometime in and the car should hit the market by