Hyundai Motor Company recently launched a worldwide brand campaign called “Live Brilliant” Unlike Hyundai’s previous campaigns that were executed regionally, the “Live Brilliant” campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets. The new campaign is expected to help global customers have a unified image of Hyundai.
The short film-style advertising consists of four episodes, whose themes are Self, Love, Friendship and Family. The multi-award winning director Juergen Bollmeyer has worked on these videos with the soundtrack borrowed from the movie “Like Crazy”. The “Live Brilliant” campaign, which begins this month starting with global pan media, will gradually launch in all markets and will not be limited to TV ads, but carried out on printed media and other digital media.