In its latest iteration, the Mercedes-Benz Luxe Drive customer engagement programme drove to Calicut. This initiative is designed to provide a brand experience to patrons and widen the customer base. This customer engagement programme took place at Swapna Nagari Ground, Mini Bypass Road, Kottooli, Kozhikode. Mercedes-Benz India tied-up with designer Gauri Khan this year. In addition to this, on display were super luxurious Mercedes-Benz cars.
The event showcased the technological prowess of Mercedes-Benz cars and its performance. The capabilities of the vehicles were experienced by the patrons by a series of self-driven exercises on a specially designed track. The participants were driven by a team of expert drivers and had a chance to experience car’s various dynamics and features both on-road and off-road.
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The visitors also experienced the memorable ‘Ah My God!’ feeling with the AMG range of performance cars by the brand. The brand loyalists also got a chance to pick some exclusive Mercedes-Benz merchandise. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display too. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.
Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said that Calicut is one of the most important markets for Mercedes-Benz as it is an emerging destination that has seen an upswing in the consumption of luxurious items. Luxe Drive is one such initiative that lets the Company make a connection with its esteemed and potential customers on an interpersonal level. The aim of the Indian arm of the German car maker is to win hearts and minds of people through its ‘Winning’ philosophy that is carved for 2016.
