Tata Aria – Summing it up
The Aria, in my humble opinion is the first car from Tata stable which seems to be doing everything right from the word go. Except for some very minor issues, which we are sure will be addressed after getting some feedback from the customers and other automotive experts, we think that the Aria is bang on the money. It’s got acres of space inside, comfortable seats, loads of legroom, flexible cabin space management which is adaptable for passengers or luggage very conveniently, it’s overloaded with features and goodies, has plenty of toys and technology for you to play around with – and to top it all, it’s got a great engine and transmission! All in all, the Aria looks like a fab machine – but we’ll have to understand what segment is it designed for before drawing any conclusions.
Tata Motors have announced that for now the Aria will be available only with the 4×4 option. This clearly points at the fact that Tata Motors want to position this car as a lifestyle product. However, no prizes for guessing that the company would keep its options open for a 2WD version as well, and instantly drop the prices a couple of lakhs and strip down the vehicle a little more to bring it to a more accessible level if Plan A doesn’t work.This has been substantiated during the Aria launch press con where the management hinted towards the option of bringing such a variant in future. And it’s only a good thing. Not only will that variant help Aria find its place place in a lot more Indian homes, but also launch Tata Motors strongly into the premium Taxi segment – a market currently dominated by the Innova.