2011 Tata Aria 2.2 DICOR Adapterra launched in India for Rs. 12.91-lakh!

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The 2011 Tata Aria 2.2 DICOR Adapterra has been launched in Mumbai today. The Aria will be available in three variants – Pleasure, Pride and Prestige, in eight exterior and three interior colour options. The bookings will commence tomorrow onwards and deliveries will start immediately. The prices are as follows:

Tata Aria Pleasure: Rs. 12.91-lakh

Tata Aria Prestige: Rs. 14.3-lakh

Tata Aria Pride: Rs. 15.5-lakh

All prices are ex-showroom Delhi

Is the Tata Aria worth the money? Read our extensive Tata Aria road test review to know more…

Here’s what we reported from the launch:

Live Updates from the Tata Aria launch:

– Click here for Tata Aria Tech Specs and Features List

– The Q & A Session begins. No update yet on the price…

– The bookings for the Tata Aria will start tomorrow and deliveries will begin instantly

– Its raining in Mumbai and the Tata Aria launch cars are standing in the open. Photos will come later…

– The two tone interiors are available in three color options – Black/Plum (shown below), Black/Black and Black/Beige.

– Tata Aria’s Infotainment system to feature 2 Din Integrated music system with aux-in, with Tata Blue Connect and USB, Voice dialing, Reverse park assist sensors/camera, Speed sensing volume control, Navigation system capable

– The Tata Aria will feature Honda Civic style ‘Butterfly Wipers’

– The 4×4 AWD will be standard across all the three variants – Pleasure, Pride and Prestige

– The Tata Aria will be available in eight colours – Castle Grey, Artic Silver, Walnut Gold, Sardina Red, Quartz Black, Pearl White (our test car, road test coming soon), Surf Blue, Night Black

– The Tata Aria will be sold via 69 dealerships in 25 cities

– The Tata Aria is the first  Indian crossover

– The Tata Aria’s tagline – ‘A new breed’

– Mr. Debashish Ray is addressing the media, Press Con begins– It seems there is going to be no fun and frolic that one generally witnesses at such functions

– Tata Aria to be available in three variants – Pleasure (base model), Pride (mid-range model) and Prestige (top end model)

– There is word that the Tata Aria’s pricing won’t be announced right now but later in the evening

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