But that would be for later. For now, Tata have priced the Aria base variant at Rs 12.91 ex-Delhi, which sounds like a reasonable price to us. The top end with goodies like ESP, Traction Control, six airbags and wizardry such as rain sensing wipers, darkness detecting headlights and reverse parking camera sounds nothing less than a steal at Rs 15.5 Ex-Delhi. The only thing that may bring a bit of doubt within the buyers’ mind is that T emblem on the grille, which hasn’t ever been seen on such an expensive car. The Aria is a whole damn lot of a good car for that price, at least on the paper, and we really hope that it proves to be the game changer for Tata Motors, surpassing the brand perception and commanding its price purely 0n its quality and features.
The Aria is still some distance away from attaining the finesse and quality of the globally renowned automotive brands. However, the Aria delivers value in trademark Tata style with unmatched space, great comfort, a worthy powertrain and loads of features. With a Japanse or German badge on that grille, this car would have looked reasonable for even twice the price. And just because it’s a Tata, its not fair to think that it doesn’t represent value. For once, having experienced the Aria’s great qualities first hand, we would like to give it to Tata, and congratulate their entire team for coming up with such a fabulous product at such a competitive price point. Bravo, Tata! Bring more such stuff on!
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