India Yamaha Motor Pvt Ltd has launched the R15 Version 3.0 MotoGP edition, and priced it at Rs 1.3 lakh ex-showroom, which is same as the current prices for the motorcycle model. The R15 V3 is also available in Thunder Grey and Blue colours. The new colour option has been launched as a part of Yamaha’s ‘The Call of the Blue’ campaign. The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities
The introduction of the all new YZF-R15 Version 3.0 Moto GP Limited Edition in ‘Yamaha Racing Blue’ colour gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree. Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition can be booked online through www.yamahar15v3motogpedition.com – deliveries for the new variant will begin from September 2018
The ‘Call of the Blue’ campaign is launched in order to draw a parallel to Yamaha’s product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’. This initiative will comprise of the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ color in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement. It will be based on “Yamaha Racing Blue” color and will stimulate with an ‘anthem’ that draws attention with a probe – “When did you hear the Call of the Blue?”
Yamaha’s further drive to instrument the campaign through distinguishing visual identity will also be carried across all Yamaha authorized dealerships. The company also plans to conduct several on ground activities in order to manifest the objectives of the brand campaign.
On this occasion, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
Check out our track and road reviews of the Yamaha R15 V3 below