Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 32.5% in domestic sales during February 2014 as compared to the corresponding period last year. The company says that the Auto Expo 2014, where they showcased the Yamaha R25 Concept, new product launch along with customer centric activities has been instrumental in boosting its sales to an all new level.
The company sold 42,548 units in February 2014 as against 32,097 units sold in February last year in the domestic market thereby registering a domestic sales growth of 32.5%.
Speaking on the results Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “This month has been very good for us with a lot of positive developments happening in the industry as well as at the company’s front. We launched our latest family oriented 113 cc automatic scooter – ‘Alpha’ at the Auto Expo this time. The FM’s announcement on the excise duty cut was another highlight last month which is expected to give the auto industry the much needed push in the coming months. Our robust results in the domestic market can be attributed to our strong product portfolio including the FZ & SZ series, Ray and Ray Z, and also our new family scooter – ‘Alpha’ which has been very positively received in the market. We shall continue with our endeavors to delight our customers through many new as well as existing customer engagement programs.”