New Ford Focus, with Sync 2 connectivity and Advance Drive Assist, to be revealed at Geneva

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Ford Motor Company will reveal the new Focus at the Geneva Motor Show. With this, the Focus will become the first European Ford to offer the voice-activated in-car connectivity system SYNC 2.

Ford’s latest in-car connectivity system features a high-resolution, eight-inch colour touch screen and advanced voice control for easier access to audio, navigation, climate control and compatible mobile phones. SYNC 2’s navigation system also offers a split-screen display for the first time in Europe with detailed intersections, spoken street names, 3D highway junction and landmark views.

SYNC 2 is more intuitive than the last gen system and enables drivers to issue simpler “one-shot” navigation destinations. Pushing the voice control button and saying “I’m hungry” will bring up a list of local restaurants, for example.

The new Ford Focus features an updated exterior design, a refreshed interior, and is more economic to run.

Not satisfied with being number one, we wanted to blow people away with a stunning new version of the Focus that would build on this car’s reputation for introducing advanced technology,” said Stephen Odell, president of Ford of Europe, Middle East and Africa. “New Focus will enable people to switch seamlessly between touch screen and voice commands, and also to control more in-car systems than ever before, while keeping their eyes on the road and their hands on the wheel.

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